1880s–1930s
When the term "milkshake" was first used in print in 1885, milkshakes were an alcoholic whiskey drink that has been described as a "sturdy, healthful eggnog type of drink, with eggs, whiskey, etc., served as a tonic as well as a treat". However, by 1900, the term referred to "wholesome drinks made with chocolate, strawberry, or vanilla syrup." By the "early 1900s people were asking for the new treat, often with ice cream." By the 1930s, milkshakes were a popular drink at malt shop, which were the "typical soda fountain of the period... used by students as a meeting place or hangout."
1940s–1950s
By the 1950s, popular places to drink milkshakes were Woolworth's "5 & 10" lunch counters, diners, burger joints, and drugstore soda fountain. These establishments often prominently displayed a shining chrome or stainless steel milkshake mixing machine.
These establishments made milkshakes in Hamilton Beach or similar styles of drink mixers, which had spindles and agitators that folded air into the drinks for "smooth, fluffy results" and served them in 12½-ounce tall, "y"-shaped glasses.
2000s - present
In 2005, the traditional home of the milkshake, the family restaurants and 24-hour diner-style restaurants that were the "staples of 1950s and 60s America such as Denny's, Big Boy and the International House of Pancakes" were supplanted "...in terms of revenue for the first time since the U.S. census started measuring this in the 1970s. The shift means the burger, fries and milkshake ideal evoked by the sitcom Happy Days is losing its hold on the American appetite." Instead, U.S. consumers are going out to casual dining restaurants.
Part of the increase in milkshake sales reported in 2006 may be due to the increasing availability of innovative chef-designed milkshakes in high-end restaurants. In 2006, the Los Angeles Times reported that chefs from "hipster hangouts and retro landmarks" are using "macerated farmers market strawberries, Valrhona chocolate and Madagascar Bourbon vanilla" to make new milkshake flavors.
Other novel ideas offered in LA-area restaurants include milkshakes made with toasted pecans, saffron-rose water or orange-blossom ice cream, taro root, vanilla beans steeped in rum, Valrhona chocolate and Grey Goose Vodka, and vanilla custard mixed with Russian Imperial stout.
Red Tie Cafe serves a variety of milkshakes...chocolate, vanilla, strawberry, banana, bubblegum, frullato, milo, cafe mocha, coffee, horlicks, mixed berry, lime, peach&mango, tropical and many more combinations...
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